Aviation of Business

posted by Andrew Hartley - Business Consultant & Entrepreneur on Apr 27

Have you ever noticed the paths that are worn into the grass from where people walk when they don’t use the sidewalks? Why does that happen? It could be argued that sidewalks are a way to keep people in line and conforming to what someone else wants them to do, and that the fact that there ARE paths worn into the grass means that the entrepreneur mentality is widespread in the human population - this is why people don’t follow the path laid out for them by the sidewalks.  Walking in the grass is a way to buck conformity and “blaze your own path.”  We’ve all read the following poem a million times:

The Road Not Taken - Robert Frost

Two roads diverged in a yellow wood
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowthThen took the other as just as fair
And having perhaps the better claim
Because it was grassy and wanted wear
Though as for that, the passing there
Had worn them really about the same

However, once everyone starts taking “the road less traveled by,” it becomes more like a path cut in a field by cattle… follow the leader.  Humans are just as likely to fall into the “herd mentality” as any other animal. 

Sidewalks are just convenient borders, not necessarily useful paths.  So the fact is that paths get cut into the grass by human nature, which is to take the path of least resistance.  The only real “trailblazing” entrepreneur was the first person who walked the path - before it was even a path - and most likely it was done more out of laziness than out of “risky,” trailblazing, entrepreneurial moxie. 

So what is one to do?  Beyond the obvious environmental and aesthetic reasons to avoid the “beaten” path, I believe that the simple act of walking off the path beaten by so many cattle-minded folks will begin to train your mind to be different than others - which, we all know, is step number one to becoming an entrepreneur.

So do you want to be like the rest of the herd, killing the grass and making lazy trails across your corporate or campus lawns?  Or do you want to think about what you do and why you do it, taking care not to destroy something to get where you’re going? Leave a comment telling us how you train yourself to think and act differently than others so you can get what others don’t have!

posted by Andrew Hartley - Business Consultant & Entrepreneur on Apr 21

Here’s something interesting: Small Business Week coincides with Earth Day.  I don’t know if that is the case every year, but in 2007, here we are. 

President Bush has praised small business owners in the days preceding Small Business Week, but he has not latched on to the opportunity these shared celebrations present.  If you would like to read the full text of the President’s proclamation, click here (HTML) or here (PDF). 

Here’s the thing: we all know that the environment is in dire straights.  We’ve heard the hullabaloo about Al Gore’s An Inconvenient Truth (both a book [aff] and a movie [aff]) and have seen the many recent reports on Global Warming (or Climate Change - choose your poison), a topic which has finally hit the mainstream as it deserves.

So what is to be done?  Bush missed a BEAUTIFUL opportunity to link Earth Day with Small Business Week.  According to the Small Business Administration (SBA), small business represents 50% of the United States’ private, non-farm gross domestic product (GDP).  In fact, small business ranged from 18 to 85 percent of each sector of the US economy!

Imagine what could happen if there was a strong call for small business to usher in a “green revolution!”  What if all small businesses began to run in an environmentally-friendly (even an environmentally-enhancing) way!  How great would it be if the ideas laid out in books like Green to Gold [aff] and Natural Capitalism [aff] were truly brought to fruition by the ingenuity and creativity of entrepreneurs and small-business owners!

Now think about what WILL happen if no small businesses think about the environment.  Nothing will change.  We’ll continue on exactly the same path we are already on - and, as we entrepreneurs know, avoiding change is not an option.  The status quo is a death knell for business.  In this case, the death knell would only warn us of the impending doom from climate change.  It may not end things, but it would DRASTICALLY change life as we know it.

So if President Bush won’t do it, I will.  I (and Aviation of Business) challenge all small business to try to think “outside their box” and “think globally while acting locally.”  And putting the clichés aside, I truly do believe that small business is up to the challenge of redefining what business can be.  I believe that small business, with its ability to change quickly and with its creativity and ability to mitigate risk (even though it can never be completely eliminated) is more likely to cause the environmental revolution than big, bumbling, slow conglomorates that slog through committees and make tiny, incremental changes so as not to misstep and (god forbid) make a mistake! </rant> Small business entrepreneurs know that mistakes are lessons, and that “incremental” actually means “slow and scared.”

So take the challenge, please!  Find any and every way you can make your business “green.”  Then let ‘er rip!  Leave a comment telling us how you currently “green” your business, and come back and add to the list if you hear about or think of a new, creative way to increase the “greenness” of your company!

Fair Winds,
Andrew